WITH ZIPKOFF SOLUTIONS YOU GET

With ZIPKOFF SOLUTIONS you get "ZIP"

Steve Zipkoff ("Zip") founded Zipkoff Solutions in 1992, based on the premise that there is a need for an innovative company that specializes in assisting organizations in strategic plan development targeted towards building revenue and improving market share, profitably.

Steve has extensive experience in strategic planning and marketing plan development with some of the most successful corporation’s in the world, including: advertising agency giant Foote, Cone & Belding, Sears, KFC, Burger King and Pepsico.

Steve brings an accomplishment oriented consultative work style that can easily translate to any industry. Some of his successes include:

Development of the DieHard battery test marketing plan, leading to the product’s national introduction;

Creation of the "We Do Chicken Right" strategy for KFC, which became the company’s national marketing strategy in the 1980’s;

Test development and implementation of the Taco Bell "Value Menu" which has been referred to by the Wall Street Journal as "a low-priced strategy that has since become the industry norm." and

Steve was an integral part of the marketing team at Burger King that created the "Battle of the Burgers" competitive strategy.

Zipkoff Solutions will bring this type of strategic planning and marketing know-how to your organization. Our unique and differentiated approach will analyze, prepare and implement strategic and marketing plans designed to move your company forward to achieve customer delight, improved profitability and grow market share.